Tag Archives: B2B

Sales Messages "Lost in Translation"

Posted on September 16, 2009 by cindyecarpenter

Shortly after my post about how spelling errors can cause your buyers in another country to dismiss your company as “unprofessional,” comes this post at Harvard Business about sales emails that are “lost in translation.” Nadia Nassif writes about two … Continue reading →

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Posted in cross-border effectiveness, global sales & marketing, global sales operations, marketing | Tagged , , , , | Leave a comment