Ford Announces First Head of Global Marketing, Sales and Services

Here is another announcement of a new global marketing and sales role from a major US corporation:

Ford Motor Co has named Jim Farley its first head of global marketing, sales and services and appointed the head of Volvo to run its European operations when it completes the sale of the unit to China’s Geely, the automaker said on Thursday.

Farley, 48, had already been head of global marketing for Ford, and the automaker has expanded that role to include sales and service for the first time as it adds to a focus on worldwide product development and manufacturing.

JPMC announced a similar new global marketing and sales role a few weeks back, and I wonder if this is part of a growing trend among large US businesses.

For Ford, this will be a key role in their success going forward.  Recently, Fortune speculated that GM may be worth significantly more than Ford, noting that “the numbers were helped … by an increase in global sales, including important emerging markets like China.”

Advertisements
This entry was posted in global sales & marketing and tagged , , , . Bookmark the permalink.

1 Response to Ford Announces First Head of Global Marketing, Sales and Services

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s