The Drum Beat of Growth in Emerging Markets

This is one of those weeks when it seems as though every news source is mentioning the growth of emerging markets:

It seems more and more likely that emerging markets are going to be  the engine for economic growth in this century, and one of the big disadvantages the United States faces going into the 21st century economy is simply our lack of experience and knowledge about these regions.  If American citizens (read: employees) don’t have first-hand knowledge of living in these countries, how will we be able to sell effectively into these markets, and support our own country’s economic growth?

I am heartened by occasional news pieces that show younger Americans increasing their exposure to other parts of the world, and not just by taking short trips, but by living and working in them.  The newsletter from my MBA alma mater, Northeastern University, for example, highlighted a new co-op program:

The program is starting as a pilot, with six students working in three IBM locations in the Philippines, Argentina and Costa Rica…[The program is] spearheaded by Peter Lynt, a 1983 graduate of the College of Business Administration and IBM’s general manager of global business process delivery…[Lynt said] that students who are immersed in an international culture will have a leg up in a competitive job market that continues to become more globally focused.

“Cultural diversity is becoming a major component of the business world,” Lynt said. “How you deal with different cultures and get different tasks completed is a very different element of one’s education now.”

Hear hear!

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2 Responses to The Drum Beat of Growth in Emerging Markets

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