Category Archives: global sales operations

Indian Weddings in Boston Hotels – A Cross-Cultural Selling Case Study

Our local paper, the Boston Globe, recently published a front page article about the Indian wedding business in Boston area hotels.  It’s a story made for the newspaper, with photos of exquisitely dressed brides and wedding party members, and mentions … Continue reading

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Posted in diversity and cross-cultural understanding, global sales & marketing, global sales operations, marketing | Tagged , , , , | Leave a comment

Selling and Marketing in Asia

Last week I attended a great talk by Kyle Hegarty of RidgeAsia, about selling and marketing in Asia Pacific markets. Kyle’s business helps his clients, mostly US-based B2B technology companies, market and sell in the region, and offers a number … Continue reading

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Sales Messages "Lost in Translation"

Shortly after my post about how spelling errors can cause your buyers in another country to dismiss your company as “unprofessional,” comes this post at Harvard Business about sales emails that are “lost in translation.” Nadia Nassif writes about two … Continue reading

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Posted in cross-border effectiveness, global sales & marketing, global sales operations, marketing | Tagged , , , , | Leave a comment

Inside Sales by "Outsiders"

A friend of mine who runs a direct marketing business, knowing I work with in the Indian IT outsourcing industry,  told me a story at a party last weekend:  His business is putting together integrated direct marketing campaigns, including direct … Continue reading

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Posted in global sales & marketing, global sales operations, India2US B2B selling | Tagged | Leave a comment