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Category Archives: India2US B2B selling
Why Spelling Matters in Sales
When my daughter attended a local school in Pune, India, we heard from several of her teachers that they were concerned that her “writing is poor.” Eventually we figured out that what they really meant was that her handwriting was … Continue reading
Posted in global sales & marketing, India2US B2B selling
Tagged spelling, written sales communications
1 Comment
Inside Sales by "Outsiders"
A friend of mine who runs a direct marketing business, knowing I work with in the Indian IT outsourcing industry, told me a story at a party last weekend: His business is putting together integrated direct marketing campaigns, including direct … Continue reading
Global Sales and Marketing 