Category Archives: global sales & marketing

Selling American Services to Emerging Economies?

A recent article in the Economist, “Export or Die”, highlighted opportunities for American businesses to sell to emerging economies.  It’s a fascinating read, and much of what is says flies in the face of common thinking about globalization. Popular opinion … Continue reading

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Emerging Economies = Emerging Markets

Mention India, and you will likely start to draw fire about taking away jobs from Americans and sending them offshore, how frustrating it is to deal with customer support in India, etc.  But just a slightly closer look at business … Continue reading

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Posted in global sales & marketing, global strategy, globalization, international business | Tagged , , , | 1 Comment

Sales Messages "Lost in Translation"

Shortly after my post about how spelling errors can cause your buyers in another country to dismiss your company as “unprofessional,” comes this post at Harvard Business about sales emails that are “lost in translation.” Nadia Nassif writes about two … Continue reading

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Why Spelling Matters in Sales

When my daughter attended a local school in Pune, India, we heard from several of her teachers that they were concerned that her “writing is poor.”  Eventually we figured out that what they really meant was that her handwriting was … Continue reading

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Posted in global sales & marketing, India2US B2B selling | Tagged , | 1 Comment

Inside Sales by "Outsiders"

A friend of mine who runs a direct marketing business, knowing I work with in the Indian IT outsourcing industry,  told me a story at a party last weekend:  His business is putting together integrated direct marketing campaigns, including direct … Continue reading

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Posted in global sales & marketing, global sales operations, India2US B2B selling | Tagged | Leave a comment