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Category Archives: cross-border effectiveness
Writing in Forbes, veteran Forrester analyst Stephanie Moore recently wrote that “every offshore development team requires an onsite component, [and] that [the] onsite component could be provided by American citizens — who naturally have more contextual business understanding, thus satisfying … Continue reading
I keep mulling over the PR mistakes that the BP execs made in handling the Gulf oil spill (yeah, I know – if you’re looking for fast-breaking news, you are at the wrong blog!). I’m not the only one still … Continue reading
This is one of those weeks when it seems as though every news source is mentioning the growth of emerging markets: The pharmaceuticals industry is tracking five big deals in emerging markets… Universities in Asian emerging markets are recruiting US … Continue reading
I saw Kiran Mazumdar-Shaw, founder, Chairman and Managing Director of Biocon, speak at MIT last week (thank you, Legatum Center!). Her entire presentation, titled “Delivering Affordable Drugs through Affordable Innovation,” is available online here, and is well worth viewing. Biocon … Continue reading
Shortly after my post about how spelling errors can cause your buyers in another country to dismiss your company as “unprofessional,” comes this post at Harvard Business about sales emails that are “lost in translation.” Nadia Nassif writes about two … Continue reading