Category Archives: marketing

The Pan-Mass Challenge as a Marketing Success Story

I did it!  I rode ~84 miles on Saturday, completing the first part of my commitment to the Pan-Massachusetts Challenge.  And I’m really close to completing the second part of my commitment – raising $4,000 for cancer research and care.  … Continue reading

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Marketing Local Training for International Customer Service

I got this email a few days before leaving for a trip to Israel, and started to laugh when I got to the last line of the marketing message “Attentive American-trained customer service.”  Looks like the marketing team knows that … Continue reading

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Outsourcing and Fair Trade?

Phil Fersht’s blog Horses for Sources published a piece about Senator Schumer’s proposed tax on calls transferred to foreign call centers several weeks ago that has received spirited comments for and against the proposed legislation. One comment in particular caught … Continue reading

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Indian Weddings in Boston Hotels – A Cross-Cultural Selling Case Study

Our local paper, the Boston Globe, recently published a front page article about the Indian wedding business in Boston area hotels.  It’s a story made for the newspaper, with photos of exquisitely dressed brides and wedding party members, and mentions … Continue reading

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Outsourcing Fear and Loathing

Back in September, Boston media gave extensive coverage to the decision of Boston area Hyatts to layoff their housecleaning employees and engage an outside cleaning service.  You might think this would be Hyatt’s internal business, but in this area at … Continue reading

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Sales Messages "Lost in Translation"

Shortly after my post about how spelling errors can cause your buyers in another country to dismiss your company as “unprofessional,” comes this post at Harvard Business about sales emails that are “lost in translation.” Nadia Nassif writes about two … Continue reading

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International Marketing – at Home

This year my extended family decided to gather late in the day on Christmas, instead of the usual first thing in the morning, and my husband and I suddenly realized we had a window of opportunity to take our kids … Continue reading

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