Tag Archives: cross-cultural selling

Indian Weddings in Boston Hotels – A Cross-Cultural Selling Case Study

Our local paper, the Boston Globe, recently published a front page article about the Indian wedding business in Boston area hotels.  It’s a story made for the newspaper, with photos of exquisitely dressed brides and wedding party members, and mentions … Continue reading

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Posted in diversity and cross-cultural understanding, global sales & marketing, global sales operations, marketing | Tagged , , , , | Leave a comment

Inside Sales by "Outsiders"

A friend of mine who runs a direct marketing business, knowing I work with in the Indian IT outsourcing industry,  told me a story at a party last weekend:  His business is putting together integrated direct marketing campaigns, including direct … Continue reading

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Posted in global sales & marketing, global sales operations, India2US B2B selling | Tagged | Leave a comment