Tag Archives: cultural differences

Sales Messages "Lost in Translation"

Shortly after my post about how spelling errors can cause your buyers in another country to dismiss your company as “unprofessional,” comes this post at Harvard Business about sales emails that are “lost in translation.” Nadia Nassif writes about two … Continue reading

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Posted in cross-border effectiveness, global sales & marketing, global sales operations, marketing | Tagged , , , , | Leave a comment

Thinking Differently

The Boston Globe published an interesting article yesterday about brain research on the differences in perception between Westerners and Asians.* The article cites several examples of differences in perception from earlier experiments, and then talks about recent research with brain … Continue reading

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Posted in international business | Tagged , , | Leave a comment